Friday, April 19, 2013

Wet's Wisdom

From an article by Ariana Rodriguez featured in XBIZ -- 

Michael Trigg founded Trigg Laboratories in 1989 at the height of the HIV epidemic. As an ideal companion to condom sales, Trigg set out to develop lube formulations that enhanced protected sex. Trigg Laboratories products are now available in 62 countries and sales continue to expand throughout the world with multiple channels of distribution including adult boutique stores and the food, drug and mass market. Now semi-retired, Trigg focuses on new products, marketing and Wet's ongoing philanthropic efforts, which he believes has brought about positive karma for the company. Trigg shares his insight and inspirations with XBIZ in an exclusive Q&A.

What were your goals for Wet in the beginning, and how have they evolved?

In the late 80s, everyone was very concerned about the transfer of HIV. We saw the growth of condoms skyrocket. Because condoms are more likely to break without the use of a lubricant, the timing was right to hit the market with a "FUN" packaged product.  At the time, lubricant use was increasing 15 percent per year. People were beginning to understand that a lubricant not only eased condom use but enhanced their pleasure a great deal. The company began in 1989, in a 1,000-square foot facility in Van Nuys, Calif. We quickly grew every year and now work from a 52,000-square foot factory in Valencia, Calif. I began the company by maxing out $150,000 on my credit cards and selling off real estate investments I made throughout the '80s -- and you thought Donald Trump was the only one highly leveraged in the '90s!

Read the entire article on the Wet Personal Lubricants website.

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